Lucky Lotus Marketing Campaign
International Marketing Course
My role: Research, Insights, Creative Lead
Results: Through market research databases such as Euromonitor and Statista, my team and I conducted extensive quantitative analysis on the Chinese and American wine markets. I developed consumer insights from ten weeks of research on consumption and production trends.
I took the lead role in transforming our insights into a creative concept for a new Chinese wine brand to be exported to the U.S – with a focus on diaspora marketing strategies. I designed all creative and promotional material.