Calwise Spirits Co.
San Luis Obispo, CA
My Role: Marketing Intern
Results: As an intern for a pre-launch local start-up, I was brought on in March of 2016 to better understand our local audience and California natives. For data collection, I recruited, organized and facilitated an hour-long focus group. I also created and distributed a targeted survey to 50 participants. I developed strategic insights on our target's media consumption, purchasing habits and branding preferences.
My insights offered rich context to the design of the label and copy – in preparation for their initial product launch. My insights also aided in developing the marketing mix and distribution decisions.
A year later and the start-up is flourishing! They have recently changed their name from Calivore to Calwise Spirits Co. due to a prior trademark dispute.
Final label designs belong to Kraftwerk Design Inc.